The numbers above are real. Each case below tells how.
Problems solved.
Impact delivered.
Where I've made an impact.
Jun 2024 – Present
Group Product Manager · Data Platforms
Serasa Experian
Leading product and design strategy across the full data platform domain — 5 squads, 10 direct reports, and the infrastructure that powers data access at one of Latin America's largest DataTechs.
May 2021 – Jun 2024
Lead Product Manager · Open Finance & Credit Score
Serasa Experian
Led the launch of Serasa's Open Finance integration — reaching over 1 million Brazilians and fundamentally shifting how people use their financial data to access credit.
Sep 2020 – May 2021
Product Manager · Payments, Authentication & Financial Data
Serasa Experian
Owned payments, authentication, and personal finance management simultaneously — shipping Pix cash-in (60%+ faster settlement), OCR-based identity verification, and Serasa's first PFM capability. The data foundation built here became the basis for the Open Finance integration that followed.
Oct 2018 – Sep 2020
Senior Product Designer · Debt Negotiation
Serasa Experian
Led the end-to-end redesign of Serasa Limpa Nome — Brazil's largest debt negotiation platform — improving user experience and enabling scale for tens of millions of Brazilians.
May 2015 – Oct 2018
Product Designer & UX Researcher
Advise Brasil
Led end-to-end user research programs — interviews, usability tests, and focus groups — translating user needs into actionable product opportunities that shaped roadmap decisions.
Jun 2013 – Feb 2015
Product Designer
TIMO | Soluções Web & Mobile
Delivered digital experiences for major clients including Sanofi, Novartis, Pfizer, and GRU Airport — one of the largest airports in Brazil.
Decade at the intersection
of data, design & product.
Over a decade building products at the intersection of data, design, and strategy — at one of Latin America's largest DataTechs.
My background spans data, UX research, product design, and product leadership. This breadth is intentional — it allows me to challenge architectural decisions, earn trust with engineering, drive executive alignment, and stay close to user problems without needing translation across layers.
Today I lead 5 squads and a team of 10 PMs and Product Designers within Serasa's core data domain.
Tech and business go together
I move easily between a technical conversation with engineering and a strategic presentation to the board. That combination isn't common — and it's exactly what allows me to connect teams that rarely understand each other.
Platform thinking over feature thinking
The best product decisions are the ones that unlock the next ten decisions. I design systems and organizations to compound — where each investment creates leverage for what comes next.
Focus on outcomes, not delivery
I've worked on products used by internal analysts and by millions of Brazilians. The scale changes, the mindset doesn't: understand the right problem, own the outcome, and measure what actually matters.
Building something that matters?
Hard problems,
clear thinking.
If you're building products that drive real impact for users and customers, and need a product leader who can bridge strategy and execution — I'd love to connect.
LinkedInBased in Brazil · Open to opportunities